BCBC is a conceptual design proposal aimed at tackling food waste issues in urban multi-family housing through a community-driven composting system.
By transforming food waste into compost, the project promotes sustainability while fostering stronger neighbourhood connections. The visual direction, guided by the keywords "Young, Free, and Fun," incorporates bold abstract shapes, organic textures, and a playful yet approachable aesthetic.
The logo, inspired by the egg-shaped compost bin found in community gardens, symbolises a shared and sustainable space.
This proposal was developed during a one-week design sprint at the International Integrated Design Camp (IIDC) in collaboration with an international, interdisciplinary team.
As the branding lead, I focused on crafting a visual narrative that clearly communicates BCBC’s mission, making sustainability more engaging and accessible.
